Thursday, June 11, 2009

Matterheads. Who Are They?


Shelly Jackson, from Huntington, WVA, sends us today's question for our consideration. And by the way, that's not Huntington, WVA in the photo above. It's the Ebeye waterway, between the Islands of Kwajalein and Ebeye, in the Pacific.


"Who are Matterheads? Who drinks Antimatter and why?"


That's a great question, and one that probably has just about as many answers as we have cans of Antimatter, Shelly, but let us address your question with some research we've done. All of this is purely scientific, of course.


If you enjoy playing online games, consider yourself a "gamer" and are between the ages of 16 and 28, you're in what is classifed as a primary demographic group. That means many of your colleagues enjoy Antimatter, just like you do. And by the way, if you're not following us on Twitter at @antimatterrocks, you should be. Each hour, we update our information with the latest gaming news available through RSS feeds from around the world. Keep up with what's happening while you enjoy a crisp, cool Antimatter. Yep, it rocks.


If you are between the ages of 18 and 39, consider yourself a "techie" and are interested in computers, programming, new media, and enjoy connecting--and, at that age, who doesn't?--you are probably a Matterhead. Look at the tag in your shirt you're wearing and if it's printed in both Spanish and English, you will enjoy Antimatter: America's Space-Based Beverage. Truth be known, you'll probably enjoy Antimatter, no matter what language the tag is in.


Finally, if you are between the ages of 55 and 64, and work much too hard for a living when you should be starting to enjoy the time you've earned---you're probably a Matterhead, you love Antimatter, and the lift it gives you. Hmmm...Go ahead and drink it--you've earned it. And think about flying out to the Pacific and enjoying some of the scenery and laid back lifestyle you probably deserve that we've highlighted in the picture above. As a matter of fact, we took that picture on a recent trip. We've got other pictures like that, too, but, frankly, we're finding it difficult to deliver Antimatter via parachute HALO drop..when it drops from 35,000 feet or so, it's pretty cold--even in the tropics.
So there you are, Shelly. We hope that answers your question. And if you find that you need to focus your thinking on new ways to enjoy Antimatter, we hope that you'll step up, pop the top on a can of crisp, cold Antimatter, and put the 'noggin to work.
Until next time,
The Chief Matterhead




Wednesday, June 3, 2009

No More Energy "Hit and Run" ??

Louise K., from Kansas City, Missouri, sends us our Question of the Day.

We believe that Louise may be 1) watching just a little too much baseball; 2) creating her own reality from a possible injury suffered in a flying automobile accident; or 3) might be a bit player hold out from a movie--- but those are just personal opinions---when she asks us:

"So what's this big story on getting the hit from Antimatter and then crashing?"

Louise, thank you for your question. We think.

At any rate, we believe that Louise is talking about the inevitable "pick me up" which is gained from drinking an Energy or Lifestyle-type beverage, and the subsequent "crash" when the effects wear off.

We believe, based on both our test results and user opinion surveys, that you'll find the "hit" from Antimatter both meets your psychological and physical needs, and the "run" from the elevated feeling generated by the beverage is smoother than that from other beverages.

But we don't want to guarantee anything here, Louise, and---hey, you don't own or know how to use a gun or have a friend named Thelma, right?

Enjoy your day, Matterheads. We're making great tasting, smooth lift, no "hit and run" Antimatter Energy Beverage just for you. Keep smiling. And--psst---watch out for two women in an old Cadillac convertible we last saw going over a cliff...or so we thought.

After all, it WAS Hollywood.

Until tomorrow.

Tuesday, June 2, 2009

Creating Buzz with Rocket Shots

Antimatter has one unique property that sets it apart from every other energy or lifestyle beverage. No other product can claim that it has ingredients that have been subjected to microgravity. That leads to our question of today, which was posed by Marc T., of Dallas, TX.

"What makes Antimatter so different?"

That's a great question---and we'll try to answer it in a way which will make our positioning clear.

Beyond the fact that 1) its taste sets it far apart from other drinks in this group--as evidenced by every online review written about the product---and beyond the fact that, 2) the contents have been subjected to microgravity---which no other product can demonstrate; beyond the fact that 3) Microgravity Enterprises, the parent company of Antimatter, is one of the strongest proponents of Spaceport America--the entrepreneurial venture designed to serve as the "launchpoint" for exploration of space by private ventures and venturers; beyond the fact that 4) every shot carrying the ingredients blended into Antimatter also allocates payload space for school-based science projects and the expression of creative interest by student learners...let's see...there's probably 5) the fact that Antimatter just tastes, well, great.

Did I say that Antimatter tastes great?

Everyone who drinks Energy Beverages understands that there are some that just don't taste great. Our reviews and the reviewers that write them are all in agreement----the product itself demonstrates the fact that Antimatter tastes Great.

Hope that answers your question, Marc.

Happy flights and safe landings for all. Until next time.

Monday, June 1, 2009

Antimatter Question of the Day

Hello Antimatter Fans:

Today's Question of the Day comes from Natalie D. who hails from New York City. (We're not sure if this is the Natalie D, but if so, thanks for asking the question...we love your show, and please keep drinking Antimatter!)

Natalie wants to know: "What difference does the Space-flown product make in terms of flavor with Antimatter? I mean, is it an acquired taste, or what?"

Great question, Natalie, and one that we're asked often by Antimatter Fans. And to be honest with you, there's no correct answer. Remember the multiple choice questions in college where you had several choices, and then you had the answer "None of the above?" This is one of those "None of the Above" answers--the ones that no one ever really liked.

Flying the vitamin mix into space doesn't change the flavor of the product. It doesn't change the color of the product. It doesn't change the texture of the product. But we have people who drink Antimatter regularly who swear that it changes the impact that the product has on them.

They are convinced that the exposure to microgravity gives the product a---ok, no pun intended here- "lift." Who are we to argue with regular Antimatter fans? We know it's a great product, and we understand everything that we do to make it as wholesome as possible with the vitamin mixtures.

As a matter of fact, Antimatter has probably been subjected to more tests by the FDA than any other energy beverage, simply because it's been flown into space.

So there is no correct answer to your question. We think it's something that everyone has to decide for him..or her...self. We hope you'll do so, and keep on drinking Antimatter, Natalie. And if this is that Natalie, any chance you can review us on TV? We're shameless when it comes to promotion!

All the best,

The Antimatter Crew