Product Testing and Standards--Before and After

Microgravity Enterprises tests the vitamin complex flown into space--which eventually is included in both Antimatter and Space 2O water---both before the rocket flight, and post flight.

All of the payloads sent up in the rocket are exposed to both space vacuum and temperature; none of the payload compartments in the 20 foot rocket are pressurized.

To assure strict safety of ingredients, MEI has helped the FDA to draft strict guidelines for control and safety of space flown food products.

Antimatter Rocks-- A Quick History of Flight #001

When was the first rocket flight carrying Antimatter?

It occurred on September 25, 2006.

The rocket thundered away from Spaceport America, tracked by the White Sands Missile Range radar--which trackes all launches from Spaceport America, and verifies the flight profile altitude.

The spin stablized solid fuel rocket engine shut down prematurely, and the rocket fell back into the desert, accelerating at a rate of 14 feet per second, per second, reaching almost Mach 1 prior to hitting the earth.

Today's question: How far did the rocket burrow into the sandy soil of the White Sands Missile range upon reentry?

Another Antimatter Review--8.6 out of 10!

Here's the review that Antimatter received from:

http://energy-drink-ratings.blogspot.com/2008/04/antimatter-energy-drink-review.html

Taste Rating: 8.7
Kick Rating: 8.5
Final Judgment Rating: 8.6

Antimatter Energy Drink Review: So as you can tell I have reviewed quite a few Energy Drinks over the years, but the Antimatter Energy Drink will be the first one (and only that I know of) that has ingredients that have been in space. That's right, you heard it correctly...Space.

The 8.4 ounce Antimatter Energy Drink even has a nice little slogan on top of the can - "Warning! Open With Caution.....Contents have been subjected to microgravity during space flight!"

This is a unique aspect of the drink so I had to check out the Antimatter Energy Drink website for further review... and sure enough they actually fly the ingredients into space. The site even lets you see your can's ingredients being flown into space and explains how a portion of proceeds go to educational programs.

So let's see how this beverage performs in the taste and kick categories.

Antimatter Energy Drink Review: Taste

My first impression of the drink led me to believe that this might be a Red Bull Clone with a clever marketing tactic. But my first sip proved me wrong. The initial taste is similar to Red Bull, albeit slightly sweeter. However, instead of the medicinal aftertaste you get a a hint of cinnamon flavor which is a vast improvement IMHO. Maybe the space flight had something to do with it? Either way I enjoyed it and my only complaint is that they also need a low calories low carb version as this version contains 160 calories in the 8.4 ounce serving.

Taste Rating - 8.7

Antimatter Energy Drink Review: Kick

Well the taste is quite pleasing, but will the Antimatter Energy Drink give me tons of energy? Well there is 80 milligrams of caffeine and 75 milligrams of taurine, coupled with B-Vitamins, Ginko Biloba, Panax Ginseng Extract and Guarana Seed Extract. So there is more bang for your buck then a Red Bull, but it is not one of the Strongest Energy Drinks that I have ever had.

The kick lasted a good couple hours, so I was more than satisfied.

Kick Rating - 8.5

Antimatter Energy Drink Review: Final Judgment

My initial impressions were that this would just be some novelty energy drink. The results however, led me to a far different conclusion. The taste was great and the kick was not too bad either. The addition of a low calories / low carb version would be a great addition along with a larger 16 ounce version. I am not sure if you can purchase these at any brick and mortar store, but you can buy them in bulk on the website for $45 (24 cans) shipped straight to your door.

Final Judgment - 8.6 (out of a possible 10)

Ratings Results Available Online

Energyheaven.blogspot.com rated Antimatter 9 out of 10 on taste.

"Now what's cooler than drinking stuff from space? This drink actually contains ingredients from space that helps your mental focus,reaction time and physical stamina.It also says the launch date and vehicle sent to get those ingredients.

Taste-A bit like the bostan american clone with the good formula, but I actually prefer this one cuz its more refreshing and has a hint of cinnamon on the back end, when it was out I was sad.

TASTE RATING-9/10

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Taurinerules.blogspot.com

Antimatter comes out of the can with a clear, transparent color. I expected a Red Bull clone, but this is different. It has the familiar white grape of many energy drinks, but that quickly fades into apple and then into cinnamon. The cinnamon is a great touch. It’s different than the candy cinnamon flavor of Chic Sin A Man, being a real authentic cinnamon. It starts off with a little spice in your mouth and then develops into a really mild cinnamon heat. It’s not a drink you want to chug, you’ll want to take small gulps so you can savor the cinnamon flavor and mouth feel. It’s definitely unique and well done. Antimatter does have some tartness and syrupy qualities to it that make it similar to other energy drinks, but at the end of the day it’s the cinnamon aspect that stands out and makes Antimatter unique.

Antimatter has a pretty good ingredient base and you can tell the team behind the product put some thought into how to make a quality drink. The ingredients are HFCS, citric acid, caffeine, taurine, glucuronolactone, Vitamin C, arginine, ginseng, gingko biloba, guarana, cinnamon, grape seed extract, gotu kola, milk thistle, inositol, and B Vitamins. There’s 160 calories, 37 grams sugar, 80 mg caffeine, and 75 mg taurine. All in you get a pretty decent kick that is certainly on par with Red Bull in intensity and lasts longer. As an additional bonus you’ll find that the boost is jitter free so it won’t mess with your lightsaber swinging… sorry I keep picking on you Star Wars fans. I can see this as being a great energy drink for studiers as the mix of herbs plus conventional ingredients really did boost my concentration. Props to Antimatter for targeting a unique market and making a quality product that really does bring space to the everyday consumer.

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Edjunkie.com

Ok so when I first heard of this drink I was excited because it sounded so unique. An energy drink with components that had been flown in space is definitely one of a kind. The question was is this a gimmick or is this a good unique drink

Packaging: Antimatter energy comes in the classic 8.4 oz slim can. It has the name Antimatter vertical in red and a photo of an Matter- antimatter annihilation event ( I learned that in my interview!) There is also text that tell you when the ingredients were flown in space by giving you the launch date information. At the bottom it says”with spaceflight enriched Vitamin Complex” and at the top is a warning to open with caution contents have been flown in space!

There is a host of information on this can to read and look at(including full nutrition info). It is not flashy and cool but that is not it’s market so I give it a grade of B. It should stand out among other drinks in the cooler.

Slogans: Lot of stuff on the can but no real slogan. On their site they say “Antimatter is the world’s first space energy drink” So that is a kind of slogan. I’ll give them a grade of C- for slogan. They need to come up with a cool slogan to put on the can

Taste, etc: I open the can and I’m greeted with the usual energy drink aroma. I pour some in a glass and it is a very clear medium carbonated drink. I take a sip and I am at first reminded of the typical RB clone flavor but then a hint of apple comes through. It is less candy like than a lot of drinks and at the finish is a flavor I could not pin down. Then it hit me, a subdued cinnamon flavor. Very subtle but it finishes very well and made it quite good. I quickly finished this drink and wished it came in a 16oz can. I give it a solid B+ for taste.

Kick/Ingredients: Looks unique, taste really good, but does it have a good kick? It’s got a host of ingredients. Caffeine 80mg, Taurine 75mg, Glucuronolactone, L-Arginine, Panax Ginseng Extract, Ginko Biloba Extract, Guarana Extract, Cinnamon Extract, Grape Seed Extract, Gotu Kola Extract, Milk Thistle Extract. A bunch of vitamins, HFC and carbonated water. All this gave me a medium boost that was smooth and jitter free. I kept alert and had good focus for several hours easily with no crash. This gets a B- for kick/ingredients. Better kick than a lot of drinks this size and a lot of good ingredients.

Web presence: Ok I have to say as far as websites go they have a good one at antimatterdrink.com. There is a ton of information about the drink including ingredients and their benefits, Videos of the space launches, info on their parent company, and info on how they work helping students with space studies. You can spend a bit of time looking around here and enjoy it. You can also order their drink of course. I give them a grade of B for web presence. Cool site and if you search the net you will find plenty of hits as well.

Packaging B
Slogan C-
Taste B+
Kick/Ingredients B-
Web Presence B

If you’re looking for a cool energy drink that is above the average Redbull then you really should give Antimatter a try. It taste is great and its smooth boost is great for use at work or school where you don’t want jittery energy. This is no gimmick! It tastes great and I hope it starts being available in my area soon.

Leaving Earth, Building Friends

Just thinking about Antimatter™ --one of America’s newest Energy/Lifestyle Beverages-- helps create and harness energy.

The newest Energy/Lifestyle Beverage, developed by Microgravity Enterprises, Inc. based in Albuquerque, NM, entices not only those considered to be space-friendly, or seeking a quick energy boost/lift, but also is attracting a larger and larger audience that recognize the role that Antimatter™ can play in America’s critical science and mathematics improvement program, currently being incorporated into President Barack Obama’s newest education initiatives.

As early as 2006, a report issued by the National Academy of the Sciences raised several critical warning signs about challenges faced in America’s Science and Math Education programs; first, that the United States imports more high-technology products than it exports, and secondly, that high school students generally score below their international peers in both math and science tests.

After all, it’s not fast-feeder restaurants or large retail chains that are sending rockets into space and putting science projects onboard for the benefit of students. Someone must take the lead, and Microgravity Enterprises, Inc. stepped up with the ACCESS for Education Foundation. This 501(c) 3 organization makes payload space available for school experiments on every flight made into space. Public, private--even home-schooled students-- can come together, address a need which can be met by demonstrating microgravity in their project, and be considered for the next flight. MEI, in conjunction with Spaceport America, New Mexico, sponsors the space available for projects to, literally, rocket into history.

“The heart of the ACCESS Program is MEI's commitment to donate payload space, free of charge, on every one of our commercial launches for the purpose of conducting research and executing experiments aimed at advancing the commercialization of space,” says Jeff Ganley, the Chief Operating Officer and President of the ACCESS for Education Foundation. Payload space is donated for a full spectrum of activities ranging from K-12 inspirational experiments, to next generation commercial space demonstration payloads developed by U.S. universities.

A commitment to education, not an esoteric sports-themed series of challenges, assures that Antimatter™ is truly a unique Energy/Lifestyle beverage.

For the uninitiated, some of the ingredients in Antimatter™ are blasted through the ozone into the dark edges of Space where the curvature of the earth can be clearly seen. The rocket is tracked back to earth and the ingredients are recovered and processed offering a unique Space-Based product which has been subjected to microgravity.

“Antimatter™ is simply a different product. There is a drastic taste difference. We firmly believe that the crispness of the beverage makes it a clear choice favorite in the Energy/Lifestyle segment of beverages,” says Darryl Hupfer, MEI’s EVP of Sales and Marketing.

Rich Glover, President and Chief Executive Officer of Microgravity Enterprises places his strategic decisions into a much larger perspective, “We’re entrepreneurs. We’re in the Space business. We believe that helping others learn as much about Space as possible will help our business prosper, and will help America grow stronger.

Our Education Initiatives build upon what is best about America…let’s let America’s students learn firsthand about the challenges and nuances of Space. After all, this is their future and there can be no compromise.”

Microgravity Enterprises, Inc. is a privately-owned and proudly entrepreneurial company, based in Albuquerque, NM. It blasts products into space from Spaceport America, outside Albuquerque.

Antimatter--So What's This Buzz About?

American innovation and know how—as the saying goes, “You Gotta’ Love It.” Creating something new, unique and utilitarian---now that creates a news story.

Microgravity Enterprises has taken the cutting edge---of what will be called Space Products-- by storm. With the creation and marketing of Antimatter™ Energy/Lifestyle Beverage, the energy beverage market has been trumped. No more wild, crazy parties required in television commercials; no more extreme sports demonstrations or crazy flying machines. How can one top a rocket flying into space, belching fire and blasting its way through the ozone, only to be recovered after it encounters microgravity?

“It’s a totally different approach to a type of beverages which have, quite honestly, gotten commodity-oriented into the American lifestyle,” says Darryl Hupfer, the VP of Sales and Operations of Microgravity Enterprises. “Rich Glover, our founder, saw the opportunity to produce and develop a series of products-- which have flown into space. As a matter of fact, you can even visit our website and see the flight that took some of the ingredients of your drink into the cosmos.”

Or at least partway to the cosmos, to be honest. It’s not as though there is moon dust in the Antimatter™ Beverage—nor would that sell, particularly. Many older denizens of earth remember the television images of the Moon as appearing dusty, dry, and appearing somewhat foreign to life; well-lit in the earthshine, but not necessarily inspiring as to beverages which might be produced there.

After some of the ingredients are blasted through the ozone into the dark edges of Space where the curvature of the earth is quite evident from the photos, the rocket is tracked back to earth and the ingredients recovered and processed.

“It’s crystal clear to our users that there is a drastic taste difference in Antimatter Beverage, and we firmly believe that the crispness of the flavor, the fact that it offers an immediate lift in energy and stamina---but most of all, our customers telling us it tastes great—makes it a clear choice favorite in the Energy/Lifestyle segment of beverages,”
says Hupfer.

The fact that Microgravity Enterprises, Inc., the parent company of Antimatter™ makes payload space available for school experiments on every flight is an added benefit. Any school science project may be considered, and even in today’s mobile society, how many students can say that they have had one of their experiments fly into space? MEI, in conjunction with Spaceport America, New Mexico, sponsors the space available for projects to, literally, rocket into history.